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Jennifer Aniston Enlists Selena Gomez and Benny Blanco for LolaVie Haircare Promotion

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Jennifer Aniston Enlists Selena Gomez and Benny Blanco for LolaVie Haircare Promotion
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Jennifer Aniston Enlists Selena Gomez and Benny Blanco for LolaVie Haircare Promotion

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Jennifer Aniston recently released a new promotional video for her haircare line, LolaVie, featuring celebrity couple Selena Gomez and Benny Blanco.

The humorous clip, posted on June 9, shows the pair making themselves at home in Aniston's residence while she promotes her products.

The video opens with Blanco at Aniston's door, eventually appearing in her kitchen to request a haircut.

Aniston then proceeds to style Blanco's curls, applying LolaVie's heat-protecting detangler and leave-in conditioner.

Blanco remarked that his hair felt "the softest it's ever felt" after Aniston's work.

Meanwhile, Selena Gomez is seen making herself comfortable in Aniston's extensive walk-in closet.

Gomez, who stated she came to bring Aniston "some little gifts" from her own beauty brand, Rare, later emerged holding two of Aniston's blazers, asking about a "give-away" pile.

Blanco also joined in, attempting to try on a pair of Aniston's Jimmy Choo sandals before they departed, with Gomez offering a tiny tote of Rare products in exchange.

This promotional strategy is not new for Aniston, as she has previously featured other friends in LolaVie videos, including her *Friends* co-star Courteney Cox and her boyfriend, Jim Curtis.

The inclusion of high-profile personalities like Gomez and Blanco helps to broaden the reach and appeal of Aniston's haircare brand to a wider audience.

Source: instyle.com

Key points

  • Jennifer Aniston released a new promotional video for her haircare line, LolaVie, featuring Selena Gomez and Benny Blanco.
  • In the video, Aniston styled Benny Blanco's hair using LolaVie products, while Selena Gomez explored Aniston's closet.
  • The promotional clip, posted on June 9, shows Blanco and Gomez raiding Aniston's wardrobe and exchanging products.
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